Google My Business
This section analyzes your Google My Business optimization. It reports on a number of important criteria and benchmarks your website against the top 10 ranked businesses in your area. GMB is Google's listing and search product which contains listings of local businesses, organisations and places. Listings from GMB appear in organic search results and Google maps results on both desktop and mobile devices. This is why GMB is a hugely powerful marketing opportunity for local businesses - getting your optimization correct here is critical to attracting new, local customers.